Joseph White Marketing Associates

"The White Papers" - Archives of Our Quarterly E-Newsletter Timely articles and tips on key marketing topics. Each edition features key marketing issues and trends, along with facts and news that can affect your business and help boost your bottom line.
	_______________ Selecting an Advertising Agency A concise outline of what to consider when selecting a new creative agency - one that's going to get your business to the next level. 5 Tips for Marketing Your Web Site Think strategically. Your Web site should be part of your overall marketing plan.
	_______________ Going Guerrilla… New Ideas to Help Retool Your Marketing and Boost ROI. 5 Guerrila Marketing Ideas. Toes Tell All When delivering a presentation, where you point your toes communicates volumes to your audience.
	_______________ Global Marketing Ideas that Get Results… Instead of developing new marketing strategies, look for ways to improve the ones you’re currently using. Top 5 Tips for Designing Marketing Develop Your Marketing For Your Potential Clients – Not Yourself. You Have 3.2 Seconds to Convince Me This is the un-said, but very real circumstance that every marketeer is up against when meeting new prospects.
	_______________ Creativity and The Art of Marketing… Attention getting visuals and clever presentations have become the prime creators of economic value. Communicate with Color Your Color Choice Sends a Message. Make sure it's the right one.
	_______________ Making a Splash With Email Marketing… Why Email Marketing? Five Great Reasons. The 4 Secrets to an Effective E-Newsletter. To Hyphen or Not to Hyphen. Let's Change the Subject Probably the most important element of any e-communication is the subject line.

Marketing Essentials - The Strategies You Need to Succeed Detailed outlines of all the topics presented at our recent seminars. From how to create a marketing plan to personal branding… it's all here!
_______________ Boosting Returns on Marketing Investment Marketing rules established in decades past are losing their effectiveness. Today’s chief marketing officers (CMOs) confront a painful reality: their traditional marketing model is being challenged.
_______________ Company Vision Drafting a corporate vision can serve many purposes. Capture imagination and create a real momentum in your organization.
_______________ Five Ways to Boost Marketing Energy Marketing can do amazing things for a business if the process is creative and innovative. Here are some simple techniques to add creative energy to all your marketing efforts.
_______________ Self-Employed Professionals Struggling With Marketing Is marketing your professional services still a struggle? Here’s what I’ve found are the top four reasons.
_______________ Professional Services Nine Must-Do Positioning Steps Based on best practices research, here are 9 must-do positioning steps every professional service firm and technology service should take.
_______________ Seven Steps to a Killer Marketing Plan Plan your work and work your plan. A sound marketing plan is key to the success of your business. If you’re not sensitive to customers, don’t know who your customers are, how to reach them and, most of all, what will convince them to buy your product or service, get help.
_______________ Should You Outsource Your Marketing Most companies already outsource a portion of their marketing function - advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside your own walls.
_______________ The 21st-Century Organization Today, "knowledge workers" represent a large and growing percentage of today's employees. These professionals now account for 25 percent or more of the workforce.
_______________ The Four Ps of Marketing Product, pricing, promotion and placement. The goal of marketing is to have the right product, in the right place, at the right price, with the right promotion.
_______________ The Questions Behind the Questions When it comes to talking about, and marketing our professional services we tend to answer questions about our services at their face value. What people ask and what they really want to know are two quite different things.
_______________ Your Marketing Score Card What’s working, what’s not working and where do you need to pay the most attention? The Marketing Score Card is designed to help you understand exactly where your company stands in five important marketing categories.