Why Email Marketing? Five Great Reasons.
It's Inexpensive… Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing is 20 times more cost effective than direct mail, and can cost as little as fractions of a penny per email.
It's Effective… Email marketing enables you to proactively communicate with your existing customers and prospects instead of passively waiting for them to return to your Web site or storefront. It is a highly effective way to increase sales, drive site or store traffic and develop loyalty.
It's Immediate… Email marketing generates an immediate response. The call to action is clear: "Click here to take advantage of this offer", or "to learn more about this service". Initial campaign response generally occurs within 48 hours of the time the email campaign is sent.
It's Targeted… You can easily segment your lists using a variety of criteria or interest groups so that your promotions go to the individuals most likely to respond to your offer.
It's Easy… There are Web-based email marketing products for small and medium businesses. Most include professional HTML templates, list segmentation and targeting capabilities, as well as, automatic tracking and reporting. So, you are free to concentrate on your unique message.
It's time to put email marketing to work for your business! To get started, contact Joseph White Marketing Associates - 561-626-1864.
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The 4 Secrets to an Effective E-Newsletter.
It's no secret that offering value to your customers in the form of useful information is one of the best ways to initiate, develop and solidify relationships. But, how do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading?
Make it Useful… It's difficult to get any traction with readers if you don't give them some kind of actionable "aha" with every issue. They are barraged with emails, and eager to click the delete button as often as possible.
Your goal therefore, is to give them pause. Make them live in fear that if they delete your newsletter, they will miss some insight that would have made a significant impact on their success. Useful information rises to the top of the pile, and when your newsletter is on top, you need not worry about how big the pile is.
Make it Interesting… I don't know who started the rumor that significant and profitable businesses must also be serious and boring, but it seems to have caught on nonetheless. That's good news for you and me. Because with all the dry as dust E-Newsletters out there, all trying to sound like the front page of the Wall Street Journal, we can make our newsletters shine with little effort.
Personal anecdotes, conversational language and the occasional joke here and there will keep your readers involved long enough for them to hear the "real" information you're trying to give them. They probably won't read it just because it's interesting, but they certainly won't read it if it's not.
Make it Simple… An effective newsletter isn't a doctoral thesis; it's not even a case study. It's what I like to call, "a nugget." One insight or tip or concept that your readers can take in, understand, and hopefully remember long enough to put into practice. If you give me too much information (even if it's good), I'm likely to stockpile your newsletters until I delete them in one, "I'll never get around to reading these old ones anyway" frenzy. Give your readers something small enough to understand and remember.
Make it Authentic… Done right, your E-Newsletter is the voice of your company. It reflects your unique personality and culture, whatever that happens to be.
I've walked into enough companies to know that each of them - even the ones in seemingly straight laced, hard to differentiate industries - has its own language, pace, sense of humor and approach. Don't hide all that in an effort to sound "professional". Marketing is the opposite of fitting in - do yourself a favor and stand out!
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Contact the experts… Joseph White Marketing Associates provide strategic marketing, advertising and public relations for companies that require integrated marketing campaigns with quantifiable ROI. You get direct access to a comprehensive suite of marketing services that bring together results and value in a way ‘traditional’ agencies can't.
